Strategic Communication: Planning Through Implementation
Learn how to make informed defensible decisions and communicate those decisions effectively. Shipley offers this course as an interactive workshop; taught at the introductory, intermediate, and executive levels. Shipley’s 5-step process is designed to increase participant’s ability to view the "Big Picture", improve the decision-making cycle, and to complete projects/processes in a cost-effective and timely manner.


The purpose of this workshop is to help personnel engage in effective internal and external communication. The purpose is not to "fix" everybody, or all communication, or all processes. Instead, this interactive workshop provides personnel a suggested process for developing communication strategies for serving both internal and external customers, teaches skills to use the process, and provides tools to apply the process to work situations.

    "What an organization is internally is how it will communicate externally-especially in times of crisis" -Shipley Group Maxim
    Upon completion of this workshop, participants will be able to do the following:
    • Improve abilities to assess and understand the "big picture" (getting the right people involved at the right time)
    • Learn to value personality-types in communication
    • Review listening, decision-making, and communication skills
    • Improve abilities to identify and address internal and external customer issues
    • Implement proactive ways to gather feedback on communication
    • Practice skills on a scenerio
    • Integrating tasks


    We tailor each workshop to meet the needs of the participants. The basic format of the interactive workshop includes the following components:

    • Responsibilities to "Customers"
      Using strategic communication can help us develop positive perceptions to our customers.

    • Developing a Successful Strategy
      A strategy is comprised of various issues that may impact the outcome of customer interactions. As we create strategy that takes into account essential components, the strategy will guide our actions and lead to improved communication.

    • Interaction Between Management and Technical Staff
      A strategy formed jointly by those who know and understand the issue and/or process will be more successful.

    • Decision-making Cycle/Strategy
      Participants will learn skills to better prepare written and oral communication, resolve conflict, and improve relationships

    • Evaluating Performance
      Identify performance standards (quality criteria).

    • Managing the Program
      Learn management considerations that includes many proposed actions, often with limited staff, funds, and time.

    For or more information,
    call (888)270-2157 or fax us at (888)270-2158


Participants for this training generally include those who must communicate within their organization and/or with the public.


Strategic Communication: Planning Through Implementation is an interactive workshop designed to build more effective planning and communication skills. For optimal learning, class size is limited to between 15 and 20 participants.

This workshop consists of a carefully designed combination of the following:

  • 10% Lecture
  • 30% Discussion
  • 60% Exercises


"Wow... I do not know how we did without this information... Highly recommend this to anyone who has to work with public involvement." -workshop participant